Jun 26, 2023. 8 min Read

In today's fast-paced world, businesses need to change in order to stay relevant and competitive. It’s an absolute must-have in order to achieve improved customer experiences and auxiliary growth. With the economic conditions as they are, businesses will continue to face unique and unprecedented challenges in 2023. Among these are price increases, heightened geopolitical tensions, and unpredictability in the economy. However, these challenges require businesses to adapt and evolve to survive in the business world. Still, it's a well-known fact that digital transformation can help businesses stay ahead of the competition and keep their revenue models stable. But coming to the main point, businesses increasingly need to prioritize digital technologies to build speed, innovation, and agility across functions.

How do I back my theory? 

While it's no secret that C-suite leaders have an unquenchable desire for cutting-edge tech, the digital transformation trend is only going to continue in 2023. How, you may ask? Well, according to recent Forbes research, over 500 CxOs believe that technology is bound to drive resilience and future competitive advantage. Basically, it's an essential aspect of understanding and serving customers according to their needs. 

But what are the top priorities for CIOs when it comes to digital transformation? Forbes survey found that developing AI/ML, implementing augmented reality, and expanding the use of IoT is at the top of the list. But it’s not just CIOs who are driving these changes - the larger C-suite is just as excited to embrace new technologies and take advantage of their potential benefits. 

What Digital Transformation Trends should C-suite focus on?

Although there are multiple trends that businesses can focus on to boost their growth and be at the forefront of their industry. Here are 3 of those digital transformation trends that C-suites should focus on. 

AR/VR technology 

It's no secret that augmented and virtual reality (AR/VR) are opening up a whole new world of opportunities in the way we interact with the world. According to Statista, revenue in AR and VR is expected to reach a whopping US$ 31.12 bn in 2023. 

The ability of augmented and virtual reality technology to generate immersive experiences that put users in a different world is one of its most important applications. Whether playing a game, exploring a virtual environment, or attending a remote event, AR/VR technology can make you feel like you are truly there.

But it's not just about the experience - AR/VR technology also offers a range of practical uses for businesses. For example, realistic simulations can help train employees in complex or dangerous situations, without the need for expensive physical equipment. This can result in better learning outcomes, increased safety, and reduced costs.

AR/VR technology can also give businesses a competitive advantage, by providing a more engaging and memorable experience for customers. By incorporating AR/VR elements into your marketing campaigns or product demonstrations, you can increase brand loyalty and drive sales.

Moreover, AR/VR technology provides access to new markets, as users can interact with your products or services from anywhere in the world. Having more satisfied customers is a surefire way to boost your bottom line.

How can we help you bring about change? 

At Visnext, we offer a range of AR/VR services to help businesses harness the power of this technology. Whether you need game development, software development, or SDK development, we have the expertise to bring your vision to life.

Our services also include app development, integration, and consulting, so we can work with you at every stage of the process. Since every company is different, we personalize our services to ensure they help you achieve your objectives.


According to the Business Research Company, the Blockchain market size is expected to reach US$ 17.21 with an annual growth rate of 70%. It is why, Blockchain's capacity to give firms a leg up on the competition is one of the technology's most compelling selling points. Businesses can differentiate themselves and deliver more value to customers by adopting blockchain to securely record and trace transactions. This has the potential to introduce new sources of income for companies, which is essential for survival in the modern digital economy.

Automation of processes and transactions is another noteworthy benefit of blockchain technology. Business owners can benefit from this because it lessens the likelihood of errors or scams occurring and saves time and money. A company may be able to focus more on its core competencies if it eliminates unnecessary processes and streamlines its workflow. 

Blockchain technology not only promises improved efficiency, but also increased safety. Blockchain's distributed ledger design and built-in cryptography make it difficult for hackers to compromise the system, and the latter keep private information secure. Blockchain technology allows companies to avoid damaging publicity and win back customers' confidence.

How can we help you bring about change? 

To assist organizations in taking advantage of blockchain's many benefits, we provide a variety of services here at Visnext. We offer the know-how to make your ideas a reality, whether they include web development, security, or training.

We can help you from the very beginning all the way through the final product with our app development, integration, and consulting services. 

Web 3.0

One of the biggest advantages of Web 3.0 services is reduced inefficiency. Web 3.0 allows companies to work more efficiently, save time and money by automating routine tasks, and improve customer service. This results in higher efficiency and, ultimately, better business outcomes.

Another great benefit of Web 3.0 is its sound resilience to change. The decentralized nature of Web 3.0 services means that they are less vulnerable to changes in the market and other external factors. This gives businesses more stability and predictability, which are very important in today's business world, where things change quickly.

Of course, we can't talk about Web 3.0 without mentioning heightened security. With Web 3.0 services, businesses can enjoy a higher level of security and protection for their data, transactions, and other important information. This not only keeps businesses safe from cyber threats but also helps to build trust with customers and partners.

But that's not all. Web 3.0 services also provide smoother supply chain marketing, improved marketing and advertising, transparent and secure finances, and enhanced customer support. All of these benefits work together to create a more efficient and effective business environment.

How can we help you bring the change?

At Visnext, we offer a range of Web 3.0 services, including decentralized app development, blockchain integration, smart contract development, Web 3 security, and wallet development. With our expertise in these areas, we can help businesses leverage the power of Web 3.0 to achieve their goals and stay ahead of the competition.


In conclusion, AR/VR, Web 3.0 and Blockchain technology are not just cool new toys - they are powerful tools that can help businesses of all sizes thrive in today's digital world. By utilizing our professional services, you can take full advantage of the adaptability and creativity-boosting potential of these technologies. Contact us today to learn more about how we can help you succeed with digital transformation! [ Talk To US ](

Thanks for reading

Discover how innovation is reshaping the fintech industry, ushering in a new age of technological advancements and financial solutions. Explore the latest trends and developments that are revolutionizing the way we bank and manage our finances.